Marketing Juice: The Essential Digital + Social Strategy Guide for Maximizing Website Traffic and Sales for Start-Ups, Home Business, and Brick and Morter (2015)

I’m finally going to do it. After countless number of fan emails and requests to put together a relevant digital strategy, I’m going to sit down sit this summer and write it. I plan to write on weekends. For many reasons, I’ve been putting off writing a full book or some type of a full-bore strategy guide. I think I have enough basic content from my blog to jump start the project.

I will definitely bypass a publisher and offer it directly off my blog or Amazon. Its most likely going to be a large e-book (.PDF). It will probably morph into an efficient guide with lots of pictures & images of website traffic and optimization hacks at the end of each chapter. I will cover a wide range of subjects to help jump start your website, digital brand, traffic and product sales including the following topics:

  1. Website Design (responsive) and e-commerce set up
  2. SEO
  3. Website Traffic tips and tricks
  4. Social Media traffic optimization including Facebook, Pinterest, Instagram, and Twitter cheat sheets
  5. Digital Branding
  6. Online Advertising, PPC campaigns, & Social Media sales
  7. Digital measurement (Traffic, social media, branding) and tools
  8. Digital PR
  9. Content Creation
  10. Business digital tools and apps

The digital e-book will focus more on the small business & start-up side with limited resources. I’m hoping to publish by end of late summer 2015.

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