I’m finally going to do it. After countless number of fan emails and requests to put together a relevant digital strategy, I’m going to sit down sit this summer and write it. I plan to write on weekends. For many reasons, I’ve been putting off writing a full book or some type of a full-bore strategy guide. I think I have enough basic content from my blog to jump start the project.
I will definitely bypass a publisher and offer it directly off my blog or Amazon. Its most likely going to be a large e-book (.PDF). It will probably morph into an efficient guide with lots of pictures & images of website traffic and optimization hacks at the end of each chapter. I will cover a wide range of subjects to help jump start your website, digital brand, traffic and product sales including the following topics:
- Website Design (responsive) and e-commerce set up
- Website Traffic tips and tricks
- Social Media traffic optimization including Facebook, Pinterest, Instagram, and Twitter cheat sheets
- Digital Branding
- Online Advertising, PPC campaigns, & Social Media sales
- Digital measurement (Traffic, social media, branding) and tools
- Digital PR
- Content Creation
- Business digital tools and apps
The digital e-book will focus more on the small business & start-up side with limited resources. I’m hoping to publish by end of late summer 2015.