- Make sure the landing page loads FAST, otherwise your Google quality score goes in the tank. Desktop Page should take no more than 6 seconds to load. I would avoid Flash as it adds to load time. Your mobile landing page should load in under 5 seconds. Speed matters for conversions. You can test your website load times at pingdom.
- Make it obvious which button to click to complete an action.
- Make sure there is white space. This improves the user experience and makes your call to action stand out. Your call to action button (link) should be 20% larger than your logo. Place button at top of page (left). Web readers tend to track through content in a rough F-shaped pattern. So format important images flush left. Display the secondary action below the primary action.
- Catchy headline (create a powerful hook) and few exit navigation options. Keep it simple.
- Make sure your images are catchy, contextual, and load FAST. Optimize your images! Descriptive image file names, ALT tags, file size, Anchor text.
- Privacy policy and sitemap at the bottom.
- Check keyword usage. DO NOT spam keywords.
- Remove all possible distractions. Your design layout should be very clean, crisp, and clear. Get creative. No stupid redirects. Use a single dominate image or photo.
- If you use WordPress and have no experience in optimization, just add a WordPress optimization plug-in.
- Concentrate on the upper 300 pixels of the page. Half of your visitors will not scroll “below the fold.”
Online Marketing Juice 