Why Is WhatsApp So Damn Disruptive?

Disruptive in that the phone Carriers hate it (takes away from their texting revenue) but more importantly, its the future of WhatsApp and these type of Apps that is disruptive. WhatsApp is planning to do more voice features/services in the future, and with that, may go the Carriers cell phone voice revenues. WhatsApp is Wi-Fi only, which means you don’t have to pay a dime to the Carriers for text and soon…voice. As long as your Wi-Fi connected, there may be no reason to buy a cell phone plan. The challenge is to get the entire world on Wi-Fi for FREE or cheap. What the OEM’s have to work on is super cheap smartphones or cheap small form-factor iPod like devices that will connect to Wi-Fi.

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.

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