Make sure there is white space. This improves the user experience and makes your call to action stand out. Your call to action button (link) should be 20% larger than your logo (depending on the size of your logo). Place button at top of page (left). Web readers tend to track through content in a rough “F-shaped” pattern. So format important images flush left. Display the secondary action below the primary action. Make it obvious which button to click to complete an action.
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Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: Crucial to Social Media use for Financial Advisors. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer. View all posts by Online Marketing Juice