Social Media Outreach

Pick two or three social media platforms and concentrate on mastering those. If resources are limited, concentrate on Facebook and Twitter first. Determine which serves your brand or service better.

First things first. Establish Trust. People naturally look to other people as a guide for their own behavior. Don’t get spammy with your posts or tweets. Post and Tweet compelling and quality content. Encourage free exchange. Be open to change and continuous learning. Social proof (trust) typically rises exponentially, and it will become a self-perpetuating force.

Remember to establish reasonable goals once you start gaining momentum. Listen to your customers or fans. Always gain feedback and adjust accordingly. Figure out what to measure when putting together goals. Example: do you measure “followers” or “likes” or “retention"or "sales” ?

Your goals (and plan) should be distinct, in that you have a specific, defensible reason for participating in each platform. Take a look at your outreach strategy and review the reasons your business is implementing a social media marketing outreach plan. What do you want out of your social activities? Are you trying to drive people to your website, your blog, via Twitter or your Facebook page? Focusing on your ultimate goal will guide your next steps: what you do (what other channels you will use going forward), when you do it (what schedule you will aim for? Night or Daytime according to your demographic), and what content you’ll share. Be vigilant and always participate every day (even if you have to schedule and automate it). Social Media marketing is a slow process that will pay off dividends when done correctly!

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