Did Apple Get A Free Pass Yesterday?

There was some disappointment that Apple did not release a brand new redesigned iPhone 5 yesterday, but there were hardly riots or mayhem. Is it because Apple’s brand is so loved by consumers? Did the Apple fanboys concentrate on the cool new IPhone 4S software?

Most, if not all new Android smartphones already have dual core CPU’s, 1GB on board memory, 8+ megapixel cameras. Apple (on the hardware side) is just catching up to the Android hardware specs. I think the new software (iOS 5, talking assistant, iCloud, more location integration) trumped the upgraded hardware specs. The software was a leap forward for Apple and sets up the iPhone 5 release down the road nicely. Free pass or not, Apple’s iPhone 4S release yesterday was good for Apple and great for customers.

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer. View all posts by Online Marketing Juice