Why Businesses Should Utilize Social Media + How Do You Measure?

Why Businesses Should Utilize Social Media

1. Drives traffic
2. Discover new customers
3. Builds brands
4. Attracts customers and evangelists who can help spread the “message”
5. Creates positive associations with product or brand

How do you track social media ROI (metrics)?

1. Traffic data (uniques coming from social media pages/profile)
2. Fan/Follower data
3. Social interaction data
4. Social content performance (is the content produced on these social media sites driving traffic?)

Are there tools to help me track these metrics? Oh yeah! Just to name a few….

1. Radian6. Best known social media monitoring tool.
2. Social Mention. “Google Alerts” for Social Media.
3. TwentyFeet. Aggregation of metrics and a datastream from Facebook, Twitter and YouTube.
4. Klout. Measures influence online.
5. Viralheat. One of the best ways to measure social media (cheap for basic plan).

Author: Online Marketing Juice

Digital + Social Media Marketing. I hold a B.A. in Economics & Marketing from the University of California. SEC and FINRA Social Media compliance best practices: HubSpot Academy Social Media Certified. "Open to new clients" Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer. View all posts by Online Marketing Juice