Your Social Media Strategy Must Include These Platforms

  • FaceBook (encourage Likes and Shares)
  • Twitter (create robust profiles that link-back to your company website)
  • LinkedIn (many forums you can promote your business)
  • YouTube (create marketing & product videos to technical support “how to” solutions)
  • StumbleUpon (StumbleUpon now accounts for more than 50% of all referral traffic from the top social media sites)
  • Wikipedia (The key to getting traffic from Wikipedia is to simply post external and reference links)
  • Blogs (base your blog on the WordPress or Tumblr platform. The “reblog” strategy helps generate traffic. Post at least one blog post a day. Don’t have blog content? Pull some content out of existing white papers, or marketing collateral) 
  • Forums (get active in your online community!)
  • Social News Sites such as digg, reddit, Slashdot, etc.
  • Q & A Sites such as Yahoo Answers, Quora, Answers.com, etc.
  • Document Sharing Sites such as Scribd, docstoc, slideshare (generate good content that people will want to share)
  • Check-in sites such as foursquare

These Social Media sites create “signals” to Google in which they take into account when ranking search results. They also push enormous amounts of traffic back to your website. An active social media presence creates branding opportunities as well as goodwill for your customers (think customer support). In cases of PR messaging, social media delivers instantly.

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