Utilizing a Blogger(s) to Spread the Company’s Message

A quick “blogger relations” example: A friends company found a popular blogger who had spoken highly of the company’s product + brand. Just prior to launching a new product, the company sent the blogger a free sample, inviting him to review it with “no strings attached.”

Long story shot, after a back and forth conversation with the blogger during his review, he (blogger) wrote a favorable review that generated a flood of comments. The company got nearly free publicity and feedback for a future version of the reviewed product. This blogger is a very popular on a very popular blog with thousands of followers as well as content that is syndicated. Product sales surged 35% right after the article/review was written. The traffic to the company’s website from the blog tripled (as tracked by google analytics data). Welcome to Marketing Web 3.0

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