Search Engines like Google and Bing are the new yellow pages. The convenience of powerful smart phones, search engines are an easy way to find anything (local to national to worldwide).
3.5 billion Google searches are made every day. (Internet Live Stats)
35% of product searches start on Google. (eMarketer)
34% of “near me” searches done via desktop and tablets result in store visits. (HubSpot)
Organic Google results with 3-4 words in the title drive higher CTRs than organic results with 1-2 words in the title. (Smart Insights)